Privacy Policy

Last Updated: 2 September 2026

Drink Pure Filtration (“Drink Pure”, “we”, “us” or “our”) respects your privacy and is committed to protecting the personal information you provide to us.

This Privacy Policy explains how we collect, use, store, disclose and protect personal information when you visit drinkpurefiltration.com.au, request a quote, contact us, purchase or enquire about our products and services, arrange an installation or otherwise interact with Drink Pure.

Where applicable, we handle personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

1. What Personal Information We Collect

The personal information we collect depends on how you interact with Drink Pure.
We may collect information such as:

• Your name
• Email address
• Phone number
• Property or installation address
• Billing details
• Delivery details
• Information about your property
• Details about your water filtration requirements
• Products or services you are interested in
• Quote and enquiry information
• Installation and servicing details
• Communications you have with us
• Feedback, reviews or customer service enquiries
• Information you submit through website forms
• Technical information about your use of our website

When you use our contact or quote forms, we may ask for details including your name, phone number, email address, property address, subject and message.

We only aim to collect information that is reasonably necessary for our business activities and the services you request.

2. How We Collect Personal Information

We may collect personal information directly from you when you:

• Complete a contact form
• Request a free quote
• Call us
• Contact us through WhatsApp
• Send us an email
• Purchase a filtration product or service
• Arrange an installation
• Arrange a filter replacement or service
• Request water quality information or testing
• Provide feedback or a review
• Communicate with our staff, plumbers, installers or contractors
• Interact with our website or online advertising

We may also receive information from third parties where reasonably necessary, including service providers, contractors, payment providers, advertising platforms or referral partners.

3. Why We Collect Personal Information

We may collect, hold and use personal information to:

• Respond to enquiries
• Prepare and provide quotations
• Recommend suitable water filtration solutions
• Arrange product installations
• Schedule servicing and filter replacements
• Process orders and payments
• Deliver products or services
• Contact customers about appointments
• Provide customer support
• Maintain records relating to installations and servicing
• Manage warranties
• Improve our products and services
• Operate and improve our website
• Analyse website performance
• Prevent fraud, spam or misuse
• Meet our legal and regulatory obligations
• Communicate important business or service information
• Conduct marketing where permitted by law

We will not use your personal information for purposes unrelated to those described in this Privacy Policy unless we obtain your consent or are permitted or required to do so by law.

4. Website Forms and Quote Requests

When you submit information through our website, including through a contact form or quote request form, we use that information to respond to your enquiry and provide the requested service.

Information submitted may include your:

• Name
• Phone number
• Email address
• Property address
• Service requirements
• Message or enquiry details

Providing some information may be necessary for us to provide an accurate quote or arrange an installation.

If you choose not to provide required information, we may not be able to respond fully to your request or provide certain services.

5. Cookies and Website Technologies

Our website may use cookies and similar technologies to improve functionality, understand how visitors use the website and support marketing activities.

Cookies are small data files stored on your device when you visit a website.

We may use cookies for purposes such as:

• Remembering website preferences
• Maintaining website functionality
• Measuring website traffic
• Understanding visitor behaviour
• Identifying website errors
• Improving website performance
• Measuring advertising effectiveness

You can usually manage or disable cookies through your browser settings.

Disabling some cookies may affect how certain parts of our website function.

6. Analytics

We may use website analytics services, such as Google Analytics or similar technologies, to understand how visitors interact with our website.

These services may collect information such as:

• Pages viewed
• Time spent on the website
• Approximate location
• Device type
• Browser type
• Operating system
• Referral source
• IP address
• Website interactions

We use this information to understand website performance and improve the experience we provide to visitors.

Analytics providers may process data using servers located outside Australia.

7. Advertising and Marketing

We may use advertising platforms such as Google, Meta or similar providers to promote Drink Pure products and services.

These providers may use cookies, pixels or similar technologies to measure advertising performance and, where applicable, show relevant advertisements.

Where required, we will obtain consent before using non-essential tracking technologies.

We may also contact existing or prospective customers about products, servicing, filter replacements, promotions or information that may be relevant to them where permitted by Australian law.

You can request that we stop sending direct marketing communications at any time.

8. Payment Information

Where payments are made through a third-party payment processor, your payment information may be collected and processed directly by that provider.

Drink Pure may receive transaction information such as:

• Customer name
• Transaction amount
• Payment status
• Transaction reference
• Order details

We do not intentionally store complete credit or debit card details unless required and appropriately secured through an authorised payment system.

Third-party payment providers operate under their own privacy policies and security practices.

9. Installation and Service Information

When arranging a whole-house filtration system, under-sink system, filter replacement, water quality testing or another service, we may collect information necessary to complete the work.

This may include:

• Property address
• Contact details
• Access instructions
• Plumbing or property information
• Installation photographs
• Equipment details
• Product serial numbers
• Service history
• Appointment information

We may retain relevant installation or servicing information to assist with warranties, future maintenance and customer support.

10. Contractors and Service Providers

We may disclose personal information to trusted third parties where reasonably necessary to operate our business or provide services.

These may include:

• Licensed plumbers and installers
• Contractors
• Delivery and logistics providers
• Website hosting providers
• IT providers
• Website developers
• Customer management systems
• Email and communication providers
• Payment processors
• Accountants and professional advisers
• Analytics providers
• Advertising platforms
• Cloud storage providers

We only provide information that is reasonably necessary for the relevant service.

Third-party providers may have their own privacy policies governing how they handle personal information.

11. Overseas Disclosure of Personal Information

Some technology, cloud hosting, analytics, communications, payment or advertising providers we use may store or process information outside Australia.

The countries in which information may be processed can vary depending on the provider and its infrastructure.

Where required by applicable privacy laws, we take reasonable steps to ensure that personal information disclosed overseas receives appropriate protection.

However, internet-based and cloud services may involve data processing across multiple jurisdictions.

12. How We Protect Personal Information

We take reasonable steps to protect personal information from:

• Misuse
• Interference
• Loss
• Unauthorised access
• Unauthorised modification
• Unauthorised disclosure

Security measures may include technical, administrative and physical safeguards.

However, no method of transmitting information over the internet or electronically storing information can guarantee complete security.

You should avoid sending sensitive information through unsecured communication channels unless necessary.

13. How Long We Keep Personal Information

We retain personal information for as long as reasonably necessary to:

Provide our products and services
Maintain customer and installation records
Manage warranties
Meet legal, tax and accounting requirements
Resolve disputes
Maintain appropriate business records
When personal information is no longer required, we may securely delete, destroy or de-identify it where appropriate.

14. Accessing Your Personal Information

You may request access to personal information that we hold about you.
To make a request, contact Drink Pure using the details provided below.

We may need to verify your identity before providing access.

In some circumstances, Australian privacy law may permit us to refuse access. If this occurs, we will explain the reason where required.

15. Correcting Your Personal Information

We aim to ensure that the personal information we hold remains accurate, complete and current.

If you believe information we hold about you is incorrect or outdated, please contact us and request a correction.

We may ask for information necessary to verify your identity and the requested change.

16. Direct Marketing and Opting Out

Where permitted by law, we may use your contact information to provide information about:

• Water filtration products
• Filter replacements
• Servicing
• New products
• Promotions
• Customer offers
• Related Drink Pure services

You may opt out of marketing communications at any time by:

• Using an unsubscribe option where provided
• Contacting us directly
• Asking our team to remove you from marketing communications

We will take reasonable steps to process your request.

Operational communications relating to an existing order, installation, service appointment or customer relationship may still be sent where necessary.

17. Third-Party Websites

Our website may contain links to websites or services operated by third parties.

Drink Pure does not control the privacy practices, security or content of external websites.

When you visit another website, its own privacy policy and terms will apply.

We recommend reviewing the privacy policies of any third-party websites you use.

18. Social Media and Messaging Services

If you contact us through social media platforms or messaging services such as WhatsApp, information may also be collected and processed by the relevant platform provider.

Your use of those services remains subject to their privacy policies and terms.

Drink Pure may retain information from these communications where reasonably necessary to respond to your enquiry or maintain customer records.

19. Sensitive Information

We do not generally need to collect sensitive information to provide our water filtration products and services.

If sensitive information becomes necessary, we will handle it in accordance with applicable privacy laws and obtain consent where required.

Please avoid providing unnecessary sensitive information through our website or general enquiry forms.

20. Children’s Privacy

Our products and services are intended for adults who are able to arrange household purchases, property services or installations.

We do not knowingly seek to collect personal information from children.

If we become aware that personal information relating to a child has been collected unnecessarily, we will take reasonable steps to delete or appropriately manage that information.

21. Privacy Complaints

If you believe that Drink Pure has mishandled your personal information or breached applicable privacy requirements, please contact us.

When making a complaint, please provide enough information for us to understand and investigate the issue.

We will take reasonable steps to:

1. Review your complaint
2. Investigate the circumstances
3. Contact you if additional information is required
4. Provide a response within a reasonable period

If you are not satisfied with our response and the Privacy Act applies to the matter, you may be able to contact the Office of the Australian Information Commissioner (OAIC).

22. Data Breaches

If a data breach occurs involving personal information, we will assess the incident and take appropriate steps to limit potential harm.

Where the Notifiable Data Breaches scheme applies and a breach is likely to result in serious harm, we will comply with applicable notification requirements.

23. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

• Changes to our business
• Changes to our website
• New technologies or service providers
• Changes to our information-handling practices

Changes to applicable laws or regulations
The latest version will be published on our website.

We recommend reviewing this page periodically.

24. Contact Drink Pure

If you have questions about this Privacy Policy, would like to access or correct your personal information, or wish to make a privacy complaint, please contact us.

Drink Pure Filtration

Phone: 1300 859 364
WhatsApp: 0481 215 411
Service Area: Metropolitan and regional Australia
Website: drinkpurefiltration.com.au

You can also contact us through the Contact Us form available on our website.

25. Further Privacy Information

Further information about privacy rights and the Australian Privacy Principles is available from the Office of the Australian Information Commissioner (OAIC).