Cookie Policy

Last Updated: 2 September 2026

Drink Pure Filtration (“Drink Pure”, “we”, “us” or “our”) uses cookies and similar technologies on drinkpurefiltration.com.au to help our website operate correctly, understand how visitors use the website, improve performance and support our marketing activities.

This Cookie Policy explains what cookies are, the types of cookies we may use, why we use them and how you can manage your cookie preferences.

1. What Are Cookies?

Cookies are small text files that websites place on your computer, smartphone, tablet or other device when you visit them.

Cookies allow websites to remember information about your visit and may help with website functionality, performance measurement, analytics and advertising.

Some cookies remain only for the duration of your browsing session, while others may stay on your device for a longer period.

2. Why We Use Cookies

Drink Pure may use cookies and similar technologies to:

• Keep the website functioning correctly
• Maintain security and prevent misuse
• Remember visitor preferences
• Understand how visitors use our website
• Measure website traffic and performance
• Identify technical issues
• Improve website content and usability
• Measure the effectiveness of advertising
• Understand how visitors reached our website
• Support relevant marketing and remarketing activities

We aim to use cookies only where they are necessary for our website or where you have provided appropriate consent.

3. Types of Cookies We May Use

Essential Cookies

Essential cookies help the website operate correctly.

These cookies may support functions such as:

• Website security
• Form functionality
• Cookie consent preferences
• Session management
• Spam protection
• Website navigation

These cookies are necessary for the website to function and generally cannot be disabled through our cookie consent system.

You may still block them through your browser settings, although some parts of the website may then stop working correctly.

Functional Cookies

Functional cookies help improve your experience by remembering preferences or choices you make when using our website.

They may remember information such as:

• Cookie preferences
• Website settings
• Previously selected options

These cookies are not always essential to the basic operation of the website.

Analytics Cookies

Analytics cookies help us understand how visitors interact with our website.

They may collect information about:

• Pages visited
• Time spent on the website
• Website entry and exit pages
• Device type
• Browser type
• Approximate geographic location
• Referral source
• Website interactions
• Technical errors

We may use services such as Google Analytics or similar analytics platforms for these purposes.

The information helps us understand website performance and improve our content, navigation and customer experience.

Advertising and Marketing Cookies

We may use advertising and marketing cookies to measure advertising performance and understand whether visitors take certain actions after viewing or clicking an advertisement.

These technologies may be provided by platforms such as:

• Google
• Meta
• Other digital advertising providers

Advertising cookies may be used to:

• Measure conversions
• Track advertising effectiveness
• Create advertising audiences
• Limit repeated advertisements
• Show more relevant advertisements
• Support remarketing campaigns

Where required, these cookies will only operate after you provide consent.

4. Third-Party Cookies

Some cookies on our website may come from third-party providers whose services we use.

These may include providers of:

• Website analytics
• Advertising
• Embedded maps
• Videos
• Social media features
• Security tools
• Forms
• Payment services
• Live chat
• WhatsApp or messaging functionality

Third-party providers may collect information independently and process it according to their own privacy policies and cookie practices.

Drink Pure does not control all cookies placed by third-party services.

5. Google Analytics

Our website may use Google Analytics to help us understand website traffic and visitor behaviour.

Google Analytics may collect information including:

• IP address
• Browser information
• Device information
• Approximate location
• Pages visited
• Session duration
• Referral source
• Website interactions

This information helps us assess how visitors use our website and identify ways to improve it.

Google may process information on servers located outside Australia.

You can restrict analytics cookies through our cookie consent controls where available or through your browser settings.

6. Google Advertising

Drink Pure may use Google Ads and related Google technologies to promote our water filtration products and services.

Google advertising technologies may use cookies or similar identifiers to:

• Record website conversions
• Measure advertising campaign performance
• Understand how visitors interact with advertisements
• Support remarketing
• Create advertising audiences

These technologies may operate only after you provide consent where consent is required.

7. Meta and Social Media Technologies

We may use services provided by Meta or other social media platforms for advertising, analytics or communication.

These services may use cookies, tracking pixels or similar technologies to understand actions visitors take on our website.

The information may help us:

• Measure advertising results
• Improve campaigns
• Create relevant audiences
• Understand customer interactions

Social media providers process data under their own privacy policies.

8. Contact Forms and Quote Forms

Our website includes forms that allow you to:

• Request a free quote
• Ask a question
• Request a callback
• Contact Drink Pure

Cookies or similar technologies may support these forms by helping with:

• Spam prevention
• Security
• Form functionality
• Session management

Information you enter into a form is handled according to our Privacy Policy.

9. WhatsApp and External Communication Services

Our website may include links or buttons that allow you to contact Drink Pure through WhatsApp or another third-party messaging service.

When you interact with these services, the relevant provider may collect information or place cookies according to its own privacy and cookie policies.

Drink Pure does not control the tracking technologies used directly by third-party platforms.

10. Cookie Consent

When you first visit our website, you may see a cookie consent notice that gives you options regarding non-essential cookies.

Depending on the configuration of our website, you may be able to:

• Accept cookies
• Reject non-essential cookies
• Manage cookie preferences

Essential cookies may remain active because they are necessary for the website to operate correctly.

Analytics, advertising or other non-essential cookies should only operate according to the consent settings implemented on the website.

11. How to Change Your Cookie Preferences

You may be able to change your cookie preferences through the cookie settings available on our website.

You can also control cookies through your browser.

Most browsers allow you to:

• View stored cookies
• Delete existing cookies
• Block all cookies
• Block third-party cookies
• Allow cookies from selected websites
• Receive a warning before cookies are stored

The exact controls vary depending on your browser and device.

Blocking certain cookies may affect the functionality or performance of our website.

12. How to Delete Cookies

You can delete cookies that are already stored on your device through your browser settings.

Deleting cookies may remove saved website preferences, including your cookie consent choices.

If this happens, you may need to select your cookie preferences again when you return to our website.

13. Similar Tracking Technologies

In addition to cookies, our website or third-party services may use technologies such as:

• Tracking pixels
• Web beacons
• Tags
• Scripts
• Local storage
• Conversion tracking technologies
• Device identifiers

These technologies may perform functions similar to cookies.

References to cookies in this policy may also include these similar technologies where appropriate.

14. How Long Cookies Remain on Your Device

Cookies may be either session cookies or persistent cookies.

Session Cookies

Session cookies generally expire when you close your web browser.

Persistent Cookies

Persistent cookies remain on your device for a specified period or until you manually delete them.

The duration of individual cookies depends on the provider, purpose and configuration of the cookie.

15. Personal Information and Cookies

Some information collected through cookies may constitute personal information or become personal information when combined with other data.

Where applicable, we handle this information in accordance with our Privacy Policy and relevant Australian privacy requirements.

For more information about how Drink Pure collects and handles personal information, please read our Privacy Policy.

16. Overseas Data Processing

Some third-party analytics, advertising, hosting or technology providers may process cookie-related data outside Australia.

The location of data processing depends on the provider and its technical infrastructure.

By consenting to certain non-essential cookies, information may be processed in jurisdictions outside Australia in accordance with the relevant provider’s privacy practices.

17. Do Not Track Signals

Some browsers provide a “Do Not Track” setting.

There is no universally accepted standard for responding to these signals.

Our website may therefore rely primarily on its cookie consent controls and your browser’s cookie settings.

18. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect:

• Changes to the cookies used on our website
• Changes to third-party providers
• Changes to our website functionality
• Changes to advertising or analytics tools
• Changes to legal or regulatory requirements

The most recent version will be published on our website.

We recommend reviewing this page periodically.

19. Contact Drink Pure

If you have questions about this Cookie Policy or how cookies are used on our website, please contact us.

Drink Pure Filtration

Phone: 1300 859 364
WhatsApp: 0481 215 411
Service Area: Metropolitan and regional Australia
Website: drinkpurefiltration.com.au

You can also contact us through the Contact Us form available on our website.